Matthew Bomberger

THE

HARTFORD

Financial Services Group

From 2004–2013 I worked for The Hartford. Through 2008 I designed collateral focused on investor education. My work won numerous awards and I was steadily promoted to senior and management roles. In my senior role I serviced all business lines at The Hartford and worked iteratively to refine the company’s brand standards.

“Riskology” became the backbone of a larger successful marketing campaign. It won both “Best of Show” at at IFCA and a “Standing Ovation” award from The Hartford.

Riskology | interior spread

"Riskology" was a successful campaign that conformed to The Hartford’s brand standards while leveraging something new, conceptual imagery. The standards offered no guidance in this area. My work was included to demonstrate how conceptual imagery was encouraged to advance understanding of a particular topic.

The Politics of Planning | Brochure

The Politics of Planning | interior spread

Awards

Best of Show

Integrated Campaigns Category, “Riskology” brochure & collateral, IFCA, 2010


Standing Ovation Award

“Riskology,” The Hartford Financial Services, 2010


Best of Show

Internally Developed Communications Print Category, “It’s Always Something” brochure, Insurance & Financial Communications Association (IFCA), 2011


Award of Excellence

Design Category “The Hartford Income Pyramid,” IFCA, 2007


Award of Excellence

  1. “New Expectations, New Challenges,” IFCA, 2007


Award of Excellence

Internally Developed Communications – Electronic, “Plan to Live” presentation, 2006


Best of Show

Design Category, “The 1040 Ten Minute Challenge,” IFCA, 2005