Currently, I serve as Creative Director for Capital One, where I oversee design, brand development, and creative strategy. I lead both internal and agency teams, fostering B2B partnerships with Wayfair, Staples, Walmart, among others.
BRAND PARTNERSHIPS
Capital One Trade Credit is acquisition, formerly known as Blue Tarp. An important aspect of my role as Creative Director is creating guidelines that align this line of business to Capital One master brand; personality, tone, typography, photography, illustration, color, and logo usage.
Capital One brand personality
Before a partnership is secured my team creates educational content targeted across all stages of the buyer journey; awareness, consideration, and decision. Below are examples from an eBook targeting the lumber and building materials industry.
eBook
eBook | sample page
eBook | sample page
eBook | sample page
After a partnership is secured I lead the creative for the business' marketing and communication needs. Below are examples from our partnership with Wayfair.
Wayfair | Capital One
Partnership Marketing
Wayfair | Capital One mailer
Wayfair | Capital One welcome materials
Wayfair | Capital One commercial landing page
